TikTok Your Business

What makes one TikTok reach a few hundred people while another reaches thousands, or even millions?
In this practical 60-minute workshop, hospitality and tourism marketing specialist Joleene McDermott will share the process she uses to research, create and distribute short-form video content. Joleene’s videos have achieved up to 1.2 million views, with multiple pieces of content reaching between 10,000 and 350,000 views.
This isn’t about complicated equipment or spending hours editing. It’s about recognising what is already capturing attention and adapting it authentically for your own business.

10am - Registration, Tea/Coffee
10.30 - 11.30am - Workshop